This project extended over a duration of approximately 1.5 years, signifying a considerable and substantial commitment. As a pivotal member of a cohesive team comprising approximately 10 designers, our combined efforts led to a remarkable accomplishment within the company's accommodation sector – an impressive revenue surge of £44 million.
For this undertaking, I was engaged under contract to collaborate with the accommodation team, with the goal of augmenting their revenue and refining their conversion rate within the accommodation sector.
During this period, I also successfully conceptualised and established a proprietary design system, which proved instrumental in reducing the timeline from design to campaign publishing by over 50%. This innovation significantly streamlined their marketing processes while maintaining a high standard of design consistency. Notably, the design system was successfully employed to launch major campaigns, including the high-profile Super Bowl campaign and the campaign featuring Idris Elba.
Undoubtedly, this project stands as one of my most successful endeavours to date. Over the course of 1.5 years, I orchestrated substantial enhancements to the accommodation conversion rate through astute UX/UI strategies. Simultaneously, I pioneered the development of an exclusive design system, resulting in heightened efficiency. Alongside these achievements, I cultivated valuable partnerships. Undeniably, this ranks as one of my favourite and most fulfilling undertakings.
Speed to market increase
Annual profit increase
Majour projects released