Project Description

As the Lead UX/UI Designer, my goal for this project was to increase the conversion rate for credit card applications. During my 6-month contract, I worked alongside a team of two data analysts and a project manager, to achieve a 2% increase in applicants' conversion rate, translating to approximately 2.6 million pounds in revenue. Throughout the project, I was responsible for all stages of product development, including strategy, user research, user testing, prototyping, and design implementation in collaboration with developers to ensure the highest standards were met.

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